June 19-20, 2025 | Minneapolis, M.N.

We on point. Always have been. Always will be.

On Juneteenth, we gather.
Not just to remember—but to imagine what’s next.
Not to protest—but to hold space.
Not for show—but for each other.

We arrive in Minneapolis, the place that inspired our journey, to continue a conversation that’s more necessary than ever.

Why attend.

This is not your typical design conference.

It is a convening.
A hush harbor.
A space to align, affirm, and activate.

Whether you are a student, a mid-career professional, an executive, or a committed ally, this event offers two days of meaningful dialogue, creative exchange, and community connection.

PROGRAM Highlights

Thursday, June 19th | Juneteenth Social | Downtown Minneapolis (Optional Add On)

  • Come out and celebrate Juneteenth with this year’s SoBD team! 

    • A catered mixer and meet and greet with conference organizers, speakers, and sponsors

    • Exclusive tour of the Giant’s Exhibit at the Minneapolis Institute of Arts

    • Evening Juneteenth celebration with local artists, performances, community-led experiences, in partnership with MIA

Add-on pricing: Early-bird: $65 | Standard: $85

Friday, June 20 | We On Point Program | Target Plaza Commons

  • Join SoBD for a full day of exploration, professional development, and critical conversations

    • Morning experiential activations focused on creativity, entrepreneurship, and design thinking

    • Musical performances and remarks from industry leaders

    • Afternoon programming with panels, lightning talks, a unique keynote experience

    • Cultural programming including wellness sessions, student and local creative showcases, and community networking opportunities

    • Closing group photo and evening lakeside social

Who Should Attend

This event is designed for:

  • Black designers and creatives at every level

  • Students and emerging professionals seeking connection and inspiration

  • Educators, researchers, and advocates focused on equity and inclusion

  • Allies and collaborators committed to meaningful engagement

We On Point.

Because design shapes culture.
Because community fuels progress.
Because our creativity deserves to be seen, supported, and celebrated.

Join us in Minneapolis this Juneteenth. Let’s grow together.