As Head of Brand Strategy for Morningstar, Sol oversees brand governance and expression across all go-to-market activities, supporting overall company growth while mitigating risk and upholding the mission of empowering investor success. His career as a brand strategist and creative executive spans more than 25 years, as the founder of his own consultancy—Sender LLC—and in leadership positions for DesignKitchen and VSA Partners. His philosophy about brand integrity and organizational performance informs all aspects of his work and has helped shape transformative brand initiatives for Morningstar, IBM, HP, Shure and CME Group, among others. As principal of Sender LLC, he led the development and launch of the brand identity for Barack Obama’s historic 2008 campaign.